Check out the new song from Allyssa Chic – 24seven
Tell us about where you are from and how you got to this position today.
I’m from Miramar, Florida which is a small city outside of Miami. I’ve been rapping since I was about 12. I battled and performed a lot when I was younger but by the time college came around I opted to go to college instead of pursue music. While in college I realized my real passion was in music and performing and thus decided to give in and go for it.
Tell us more about the current song you are promoting to everyone.
The song 24seven is actually one of my favorites off of the CoCo Complex mix tape! It was inspired by the people who often ask about my whereabouts and wonder why I don’t have much time to chill. I feel anybody chasing something in life can relate to this song. It’s definitely a Go-getters anthem.
Tell us about one of the hardest challenges you had to face in the industry?
Being in a male dominated industry is a challenge in itself. Everybody thinks they know who you are and what you need to look and sound like. I had to find the strength and courage to not be afraid to find myself and who I am as an artist instead of letting other people do that for me.
What was one of the biggest set backs in your career and how did you bounce back?
I was once signed to an indie label that kept me in the basement for years. I was 20 at the time and so I let everybody come in and do what they wanted with my career. Yet none of those people cared about me at all. I got fed up and fired my manager and left the label and took 2 1/2 years to study this business inside out. I also took time to ask myself the questions that no one had ever asked me like, “what do you want out of this business?,” “who are you as an artist?,” and “how are you going to present yourself to the world?” Music always came natural to me so all I was missing was an understanding of the business. I mixed what I learned from reading and mentors with my experiences and slowly began to discover myself. Then I came up with a plan. But most importantly, I followed through. Once I realized this is an industry of risks, I started taking them.
What are some things artists need to be careful of?
Fast talkers. Especially the ones who don’t know you from a can of paint, but can promise you everything under the sun.
What suggestions do you have for other artists like yourself?
Be a student of this industry and be involved in everything that has anything to do with you and building your brand. A lot of artists tend to forget the word “Business” in the term “Music Business” and often end up getting the short end of the stick because of that. This is a business like any other and a shady one at that so its important to be observant and aware.
What is one of your favorite ways to promote yourself and your music?
I’m still a firm believer in foot work! I love going out and meeting new people and getting to know my fan base, both present and future, face to face. It’s so much different than just sitting behind a computer day and night. It helps to build a stronger connection between my supporters, fans, and myself. At the end of the day, it’s about making sure the people are fed musically. So as an artist, I feel the best way for me to know what they need is by being out there with them.