|Featured, Indie Focus Published: September 27, 2012
Board Of Directors Muzik – Mollys
Check out the new song from Board Of Directors Muzik – Mollys
Tell us about where you are from and how you got to this position today.
Our group, Board Of Directors Muzik (aka B.O.D. Muzik) is a Bay Area Hip Hop group comprised of 7 uniquely talented artists from the Bay Area, CA. The majority of members are from the land, best known for talents such as E-40 and Mac Dre, Vallejo, California. Members include Al Bundel (Artist), A.L.I. (Producer), Tha Poet (Artist), Mac J Boy (Artist), Ozuruu (Artist), L.Nealli (Artist/Engineer), and RawDaddy (Artist). BOD Muzik first came together as a collective in the summer of 2009, but beyond that most of us have been rapping for 13+ years.
Our group is seasoned but we still have a lot to accomplish and time to put in. Truthfully, it was much more than just hard work and dedication that brought us to this point; we are where we are as a group because we made a choice. We chose to step above the limitations the world set for us to pursue what we love, music. One oversight in following your dreams, that’s not in the “you can accomplish anything” books that your parents read you when you’re little, is the constant road blocks and deterrents that you have to face. In this lifestyle, you have to expect to hear things like, “maybe you need to reconsider your goals.” Trust me when I tell you that in order to succeed you have to invest all you have, at all times. It’s an ongoing struggle to inch forward and you’ve got to be willing to go all-in with no safety net and believe in yourself whole-heartedly. As cheesy as it might sound, those who take that leap of faith are usually the ones who soar.
Tell us more about the current song you are promoting to everyone.
We are excited to announce the release of our new single “Mollys!” We first introduced Mollys to the world when we opened for The RZA at The Mezzanine in San Francisco. This fun-loving track plays on the popular name used for a certain party favor among club goers and party people. Mollys was produced by A.L.I. (Always Lighting Instrumentals) and features B.O.D. Muzik lyricists: L. Nealli, Al Bundel, and Tha Poet. This track is currently being played on 106 KMEL Home Turf and is featured on the Young Money Unsigned Hype Mixtape Vol. 4. and is also available on iTunes. You can check it out www.soundcloud.com/bodmuzik-1.
Tell us about one of the hardest challenges you had to face in the industry?
One of the hardest challenges we’ve faced in the music industry is figuring out how to network with the “right” people. It’s difficult to consistently move to the next rung. Due to restricting contracts and confined labels, it has become nearly impossible to get your music heard, let alone considered by top engineers. At the end of the day, you just have to find ways to do more things yourself or through different outlets. In order to combat this challenge for B.O.D., several members of our group have taking classes at the Academy of Arts and other music/arts institutions to increase our knowledge about mixing, video editing, and improving our overall sound. By improving the abilities within the group we’re able to limit our dependency on outside sources.
What was one of the biggest setbacks in your career and how did you bounce back?
Wow! Heavy question. The biggest setback for BOD Muzik was initially getting our music on the radio about two or so years ago. We were so excited when it finally happened, but then realized “Okay, now what?” We knew we loved making music but hadn’t sat down and mapped out a clear business plan. When the song hit, everyone in the group had a completely different idea on what our next step should be, so members started dissecting efforts. It took us almost a full year of analyzing and re-strategizing before we got back into our current pace. Now we are way more fundamentally sound and know exactly which direction we want to go and are taking those steps as a collective.
What are some things artists need to be careful of?
We think artists need to be cautious of daydreaming when they should be pace-weaving. The secret to success is no secret at all; you have to pace yourself by starting with smaller, more tangible goals and tirelessly working upward. You can’t swing for the fence every time; figure out how to get on base first. Artists shouldn’t rely purely on contests and song voting marathons to push them to the next level; you have to earn that next level. However, if you do decide to enter one of these contests, as we have in the past, let us offer a piece of advice – look at the contest as a stepping stone, not a major meal ticket. For example, when someone clicks to vote for your song then moves on with their day, nothing is gained. You have to find a way to make sure each person who likes your sound has a way to get more of it (i.e. leave your Facebook or website) that way, whether you win the overall contest or not, you have still gained new fans and got your name out there. Rarely do artists put out one great song and the world flocks to it unassisted. You have to begin with a few diehard fans and gradually build your fan base. Those fans will be the ones to help you push your talents further and reach new audiences so remember those fans that have been there since day one and be sure to show your appreciation. All in all, be careful not to take short cuts on the road to success.
What suggestions do you have for other artists like yourself?
The best suggestion I can give is to keep growing your quality of sound. Your audience will naturally move to a smooth sound that feels effortless. The listener should be able to enjoy it, without having to think about it. The real reason why most songs become popular is because the actual sound quality is so pleasant, people don’t need to understand the content, they could just enjoy. Whether it’s rap, rock, or k-pop, if people can enjoy the literal sound of the music most people will find it hard to turn it off. So never stop working on your sound quality and fluidity, there is always room to improve.
What is one of your favorite ways to promote yourself and your music?
Our favorite way to promote is what we call old school hand-2-hand combat. Don’t worry it’s not what you’re thinking; it’s how we reference passing out CDs, flyers, tickets, poster, or really anything hand-to-hand where we get people to embrace a bit of who we are as individuals up close and personal. This type of promotion bridges that gap with potential fans by letting them get to know us personally rather than just seeing an ad or hearing a song. With that said, we’ve found that the most effective way to promote is through social media. It’s the quickest way to know if something is hot or not. If the public likes it, it will spread like wildfire. It’s tough to determine how much traffic is generated to your website after hanging a poster, therefore social media is one of the strongest tools to use because you can track clicks from relative promotional spots. This method is not without flaw, it’s definitely harder to master due to the increasing number of artists locally and around the world who have access to the same sites and resources.
Where can people visit you?