Fashionware: Diamonds N Gold Clothing aka DNG Clothing

Clothing line name: Diamonds N Gold Clothing aka DNG Clothing
City / State: Bakersfield, CA
Established date: January 2012
Price range for clothing: $18-$30
Where to buy (website): www.dngclothingstore.com

How did you come up with the name?
It began with my love for diamonds and gold and me wanting to live a luxury lifestyle. The older I got, the more I realized how hard it is to accomplish those luxury dreams. So I decided to put focus on that in the name of the brand. The motto of DNG is “Stay shinin’ and keep grindin’” so it basically ties everything together.

Description of clothing line?
Simplicity and luxury. We want everyone to feel comfortable in everything they wear. So we keep it simple with all our designs and focus on the designs and sayings that are eye engaging. All of our lives are incredibly complex as it is, so we want to give the people something simple and effortless that they can wear any day of the week.

Who or what are your influences?
DNG is highly influenced by hip hop culture and music in general. We also draw a lot of influences from the state California, being this is where it all started for us. Everything can be drawn back to luxury and the lavish life.

What sets your brand different from others?
DNG is forming a culture within a culture with individuals who are on different paths, but all want to be successful in their own right. We thrive to be trendsetters and money makers. So we feel we set ourselves apart by building a true lifestyle and brand, not just a typical clothing line.

Are there any challenges you run into while running a business?
A challenge for me personally is the time I put into this brand. I’ve had countless nights of staying up until 5 am watching the sun come up, but that’s what DNG is all about. Other challenges are your normal fall and get back up type things. Everything is a learning experience.

Any plans for the future with your clothing line?
We plan to keep moving forward into fall with a fall collection with more t-shirts, crewnecks, hoodies, etc. We plan to come out with a DNG watch in the future. We also plan to open up a flagship store and to put DNG in big expo shows like Agenda.