
Website name: www.truckerdeluxe.com
City / State: Chico, CA
Established date: 2003
Price range for clothing : 0<$200
How did you come up with the name?
Throughout childhood I was obsessed with Trucks/Trucking and my favorite TV show was BJ and the Bear during the 70′s. Of course as I grew older I realized that Truck Driving was not in my future but the name is a play on my childhood interest and avoiding the usual/expected cliche names that most clothing stores call themselves. TruckerDeluxe is unique and most importantly fun.
Description of clothes you carry?
Affordable yet tasteful clothing/footwear/accessories that are carefully chosen for the Modern Man. We really do not like to categorize ourselves like a fashion boutique or sports-oriented store. Our selection of clothing will appeal to most rather than a select few.
Who or what are your influences?
Musical artists, fashion forward designers, professional athletes, and, of course, art as well as the trends that influence today’s culture.
What sets your website apart from others?
TruckerDeluxe is focused on bringing affordable, appealing, and the newest apparel for the Modern Man. To accompany the best selection for men online, we offer a truly user friendly shopping cart that is backed by our outstanding customer service team. In short, we aim to bring the best product to the international community via our easy-to-use e-commerce site that is supported by our staff, guaranteeing 100% customer satisfaction.
Are there any challenges you run into while running a business?
Everyday there is a challenge, but that is what keeps us motivated to make changes to constantly provide the best customer shopping experience possible.
Any plans for the future with your website?
In time we will continue to integrate new features that will enhance the shopping cart to make the customer’s experience even better.
Everyone! Check out: Fashionware: TruckerDeluxe.com http://wwsmag.com/updates/fashionware-truckerdeluxe-com/
Check out a short feature on TruckerDeluxe over at @wwsmag http://bit.ly/f5k0EE