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Featured, Indie Focus Published: April 18, 2013

Jo Thee Great – Low Key

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Check out the new song from Jo Thee Great – Low Key

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Exclusive Interview

Tell us about where you are from and how you got to this position today.
I’m from Detroit’s west side where I spent most of childhood and teenage years on and around the Detroit area, it was never always completely bad considering the innocent and fun moments we were allotted as youth growing up. However the ways of the violence and crime or negativity in other words were very prevalent.

Being double-raised by both my parents and the city itself forced me down an early path of negativity and crime despite my parents best efforts. After living that way for a few years, by the time I was out of high-school I received my wake-up call. Extremely horrific events occurred that drove my decision to join the United States Marine Corps. It was there where teachings of respect and morale from my parents were reinforced and my life began to change. I served for 1 year until I was medically separated under honorable conditions.

After returning home to Detroit in late 2010 I soon became deeply interested in music and shortly after I developed a passion for making great music. Along this path I learned love and positivity and to this day I fight to spread as much of that love as possible via music, word of mouth, and most importantly example.

Tell us more about the current song you are promoting to everyone.
The main song I’m currently promoting is my club single Low Key, it is the featured track on my current demo (project) The Pathway which contains 10 great tracks in total. Low Key is my idea of being a positive young man who promotes good and knows how to have a good time as well. It’s definitely one of my more raunchy tracks, but it falls true with actual past experiences.

Tell us about one of the hardest challenges you had to face in the industry?
After I’d been in the music biz as a rap artist for a full year I began to wonder why I was unable to find a sound or flow that defined me as an artist. I was baffled for months on in, totaling over a year before my answer finally hit me. I figured out that every beat that someone might decide to create a song to deserves originality from the soul every time. From that point on, I had the formula to making great music.

What was one of the biggest set backs in your career and how did you bounce back?
I paid a lot of money to have a track recorded early in my music career, I was warned otherwise but I ignored good advice. The money was a bad investment, the track came out distorted and I was out of a nice amount of cash for less than promotable material for quite some time. It was a lesson well learned and now I’m recording with the right people and the right price.

What are some things artists need to be careful of?
Never let discouraging words bring you down. If many people aren’t liking you music find new ways to create your music, don’t feel like you have to do something one specific way; in other words be versatile.

What suggestions do you have for other artists like yourself?  
I would suggest artists like myself should always strive to be different and take that concept to the core. Be extremely different, different from what is considered hot, different from all that is mainstream, different from the last project you completed. Never be afraid of reinventing yourself.

What is one of your favorite ways to promote yourself and your music?
One of my favorite ways to promote is to personally hand out free copies of my project. It allows for a one of a kind interaction with real people, which gives me the chance to convince the music patron that my music is good in quality and skill level/talent before they have the chance to decide for themselves.

Where can people visit you?
If you’re lucky, you can find me some days at Steven Bizell Eyewear sunglass shop in Detroit’ west side.



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