Check out the new song from Mad Lung – That’s Life
Tell us about where you are from and how you got to this position today.
I hail from Northern California, the Yay Area. Born in the city of Vallejo, but spent most of my childhood riffin’ and runnin’ in the dusty valley streets of Lathrop, CA. I grew up with family members deep in music, so for me it’s in my blood! I have always been singing, but didn’t start freestyling till around the age of thirteen. Three years later I dropped my first two song demo titled the 209 Method on cassette tape. Since then I haven’t turned back. I’ve went on to drop a few other albums independently out the trunk which opened some local and nationwide doors for me. I’ve been blessed to have done work with indie greats such as Big Hollis, Derek Allen, Luni Coleone, Messy Marv, and Keak Da Sneak, just to name a few. Now I’m out here getting it in and pushing my newest release Word On Tha Street.
Tell us more about the current song you are promoting to everyone.
I’m currently promoting the song That’s Life. It’s the first single off my Word On Tha Street project available now. The track was born out of true inspiration really. It’s about my personal experiences with music, family, and life in these Cali streets. It’s about my struggles, my joy, and my pain; just about anyone can relate to it on some level.
Tell us about one of the hardest challenges you had to face in the industry?
To tell the truth, not having the financial budget to promote myself or my label. It does not matter if you’re producing better music, without being able to reach the masses one falls short. Social media platforms have helped out in recent years with connecting to one’s audience, but one still needs to be able to shake hands with the people and do some grass roots promotion. Like any other business it takes money to make money and that’s a challenge I’m working toward defeating every day, I’m in these trenches trying to get it.
What was one of the biggest set backs in your career and how did you bounce back?
Setbacks, I’ve had my fair share of those but that’s a given you know. The biggest one for me had to be the day I came to the realization that being a dependent artist is not getting the best results for my career. We’ve all heard the saying “the game is to be sold not told,” well if your broke the streets aren’t going to sell a whisper. I was getting on, but nobody wants to give up the info or secrets on how to get paid. I had to switch my way of thinking and approach to the game. I bounced back after I learned to step out of artist mode and handle the business side too. You can never expect someone to do for you what you won’t do for yourself.
What are some things artists need to be careful of?
I’d have to reiterate what I said above. Always keep your eyes open, pay attention to who’s in your circle. Learn your craft inside and out and make sure to get your paper work right. Dot your I’s and cross your T’s folks. Secondary to that, don’t become a copy cat artist. The last thing the music world needs is another “Drakelodeon.” Be yourself or you‘ll be transparent.
What suggestions do you have for other artists like yourself?
I would say don’t sell yourself dreams, instead set yourself reachable goals. Watch and learn from others mistakes, but walk in the footsteps of who you aspire to be like. Make a plan and stick to it with an open mind. Release quality music, mixed and mastered versions. Properly brand yourself and your sound. Network with others in and outside of your local area. Promote your shows as far in advance as possible, so that you’re not just performing for other artists, but growing a true audience. Stay focused. That’s what I do.
What is one of your favorite ways to promote yourself and your music?
As much as I love, support and use online platforms like Reverbnation, Facebook, and Bandcamp etc, I still prefer the old school grass roots approach. To me there’s nothing more rewarding than connecting with the streets knowing they support the movement and your message. I also dig rockin’ shows with all styles of music because it allows me to reach people that may have not before given my music a chance. Besides that and doing the norm, I love getting involved with events that help and support the community.
Where can people visit you?
Want to hear more from ya bOi MADLUNG, Visit these links:
Yesyal Records: www.yesyalrecords.com
Free Ring Tones @ Myxer: www.myxer.com/artist/id/14046007/MADLUNG