Check out the new song from NANZA – I Know I Am
Tell us where you are from and how you got to this position today.
My name is Nanza, I reside in Louisville, Kentucky and I reached my current position by staying active in the streets of Louisville and promoting my first album “No Sleep” through personal connections made with the public during my adventures in the streets of Louisville as well as through the various internet sites I frequent.
What are you currently working on? What can we expect?
I am currently working on “No Sleep II: Veer to Reality,” which chronicles my journey towards making my dreams a reality and further acquaints the listeners with the No Sleep Lifestyle.
What is the hardest challenge you have been faced with in the industry?
There is a lack of professionalism among people in the industry from the bottom up. Issues arise rather quickly when people aren’t true to their word and it makes it very difficult to make things happen as quickly as I would like due to a lack of accountability.
What was the biggest setback of your career and how did you bounce back?
The biggest setback I had when I first started out was that I was honestly just rapping because it was fun and didn’t really have a plan for my future in the industry. As I have grown as an independent artist, I now I handle all facets of my product, from the videos, marketing, lyrics, and many of the beats and have become more comfortable with handling all aspects of my brand in an efficient way; planning out each move very carefully to ensure progress.
What do you think artists should be careful of?
Artists need to be weary of people in the music industry who have ulterior motives. It is very important for artists to focus on all areas of their business, their plan for the future, and those they surround themselves with. Faltering in any of these areas can be detrimental to your situation. Make decisions that will help you to progress, find your own “lane,” and move down the path you want for yourself accordingly. Don’t allow outside sources to change you because in this game it is very easy to lose yourself.
What suggestions do you have for artists like yourself?
Be sure to stay true to yourself and know your audience. Those are the two easiest ways to harness your progress. I feel that the best music comes from people who are true to themselves and misreading your audience can cause all kinds of bad things to happen. As long as an artist does those two things, progression is inevitable.
What are the best ways to sell your product as an artist?
Selling your music on iTunes and my personal website are the best outlets I have found to sell my product. You can search NANZA on iTunes or visit www.itsfetti.com.
What is your favorite way to promote yourself and your music?
Walking the streets selling CD’S is definitely my favorite way to promote myself and my music. The hand to hand method allows me to really connect with my fans. I love being in the mall or on the street and walking up to someone and making their day by presenting a fresh, unique product to them. It also allows me to display my skills to a fan face to face, which is much more personal than someone downloading my music via the Internet.
Where can we visit you?
Dreams/Doing My Thing video: www.youtube.com/watch?v=gBM5guC9-R0
Or come to my show, Louisville, KY, Stand up