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Indie Focus Published: February 28, 2013

Nefu Da Boss – Loud ft. Spade

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Check out the new song from Nefu Da Boss – Loud ft. Spade

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Exclusive Interview

Tell us about where you are from and how you got to this position today.
I’m from the infamous 7 Mile, on the East Side of Detroit, Michigan. Born at Henry Ford Hospital, downtown, but I grew up in all different hoods throughout the city. I have a big family, so it’s no surprise I would get to and from the East and Westside all my years growing up. A lot of people in the city never saw the other side of the city. I was able to observe a lot about our city culture, having grown up from the hood and even getting a chance to stay in the suburbs before getting thrown back into the hood (ha ha).

Consistency is the password to my hustle, I stayed on point by not switching up my story. I feel like a lot of people are lost in image and can’t project their feelings without worrying about how people are going to feel. I used to be like that, but now I realize since nobody’s being themselves, if you are you, you’ll be special and stand out and i think that’s key.

Tell us more about the current song you are promoting to everyone.
I’m promoting this song called Loud. Loud is a term used by the hood, stoners, smokers, heads to describe the smell and obvious presence of marijuana due to the telltale smell (haha). Music is loud when it’s turned up, when you get excited you talk on the phone loud. So the way I looked at it, loud is just having a lot of fun, talking loud, blowing loud, plus my producer, Cash Crazy Jojo, thought it’d be more fun if we freestyled the hook.

I was merely trying to get back into the art of hip-hop, instead of trying to sell music; I just had a lot of fun with it. I got my little brother Spade Da Boss on the track and showcased female artist Lady jay in the video. We’re all having fun like that all the time. So we just said turn on the cameras!

Tell us about one of the hardest challenges you had to face in the industry?
One of the hardest challenges I had to face in the industry was being taken seriously, with a low budget. I been at this for years and the only thing that kept being a problem was people thinking you’re not serious because they have an ego-price attached to the projects/shows/ beats you want to work on them with. If people want to work, they’ll work, and if I could start over I would just work on my art instead of chasing around hype, trying to be the next best thing. The people who could help you will appear when they can help you, if you’re not where you need to be to receive help you won’t get it. The budget doesn’t matter, you just have to have your craft down.

What was one of the biggest set backs in your career and how did you bounce back?
The biggest setback in my career is when my cousin J Nutty got locked up, right before my concert with Al Nuke, Trick Trick, Big Herk, and Cuatro Tequila. We a had a deal riding on the results of the concert, it was a problem because he planned to open me up and give me some shine that I had been trying to earn with my family since coming up under a local star is hard.

I never stopped pushing my music and recording, but I felt like the reason I bounced back was because I stayed loyal to my team. Lady Jay, Spade Da Boss, and TeamTrax are the the reason I never gave up. I feel like I owe it to them since they had my back for this long.

What are some things artists need to be careful of?
Artists need to be aware of contracts and terms so they can negotiate a deal. Knowledge is everything, without it you’ll waste far more time then you’ll ever know. Even with a large budget, watch out for these vultures on Twitter and Facebook talking about crazy promotion prices for your social media networking. The truth is if you pay for your promotion, you don’t want to waste money or time. Think of it this way, back in the day the old school rappers basically went around and promoted themselves like candidates for presidency. If you go around like Wiz Khalifa and campaign like Lil Wayne you’ll get on through the real hype that’s generated; all that fake hype is fake hype. So what’s the point of fake promotion? Reach out to people and close the sale 10,000 times and that’s 10,000 fans! Spend all that money touring and work with real promotion companies that want to see you get on. Use the internet as a weapon.

What suggestions do you have for other artists like yourself?
I would suggest artists take as much time as you need. We are in a recession and we’ll be broke if we sit around all day and don’t make money, but I mean, if the music sounds like garbage nobody will buy it. Reach out to those who are doing what you want to do and just support their music by following them so you can learn how to get this bread. Stay true to yourself because the more people you know the more you’re going to get confused about who you are if you’re not real. If you’re real you can be around 1 million people and still be yourself. I can’t wait to shut down a stadium.

What is one of your favorite ways to promote yourself and your music?
One of my favorite ways to promote myself is to go out in a droptop 6 speed during the summer and drift my car banging my music, oops we’re talking about safe ways to promote your music (ha ha). I think a good old fashion sound competition at Belle Isle in Detroit is my favorite way to promote my music and get everybody involved, kids to old folks. Everybody loves to hang out at the beach and park, music loud, loud, loud. You feel me?

Where can people visit you?
Our website www.DetroitLoud.com is where you can find us at. You can find me online if you’re using Twitter, I’m @Nefudaboss. My Instagram is the same: @nefudaboss. My fan page on Facebook is facebook.com/nefufans and go subscribe on my channel youtube.com/nefudaboss. We got more to come.

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