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Indie Focus Published: July 5, 2013

O.L.U. – Beggin For More

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Check out the new song from O.L.U. – Beggin For More

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Exclusive Interview

Tell us about where you are from and how you got to this position today.
I was originally born in South Orange, New Jersey then moved down to Atlanta, GA at the age of ten. I became involved in the school choir in sixth grade. Between the mixture of concerts and local talent shows with my brothers, I fell in love with performing. Throughout high school and up until college, I stayed quite persistent with recording songs in the studio. It was just a matter of time and power of God that linked me up with the right team, U.G.C.

Tell us more about the current song you are promoting to everyone.
My latest song Beggin For More was released a few months ago and is slowly picking up. It was written by T. Michaels, one of the most profound songwriters I know. The record is so smooth and represents the retro sound of R&B. It is appealing to the ear because it sounds like a cross of Michael Jackson and Marvin Gaye. There are very few artists who are actually putting out records like mine. I have the utmost confidence that it will be a stepping stone for the new generation of R&B. Beggin For More is now available on iTunes, CD baby, Amazon, Rhapsody, and much more!

Tell us about one of the hardest challenges you had to face in the industry?    
The hardest challenge I have faced in the industry thus far is building a strong following. I have to be able to convert a listener to a fan. The difference between a listener and a fan is that listeners will more than likely bootleg or only listen to your song on the radio; however, fans will buy your song and actually pay $100 to see you perform it.

A major artist such as Ne-Yo always credits his fan base for his success. They are very important. Fans are consumers. And at the end of the day my music is the product and O.L.U. is a business. The objective of any business is to convince consumers to buy into what you’re selling. In my case, it is high quality R&B music.

What was one of the biggest set backs in your career and how did you bounce back?
One of the biggest setbacks in my career was probably last year. I was dealing with an independent label where I was supposed to be featured as one of the main artists. I was too excited because they talked about distribution deals, tours, etc. The company basically sold me dreams and made promises they couldn’t keep. Like my mother always said, “Everything that glitters isn’t always gold.”

I believe in that because I got caught up in something that looked good from the outside, but when I actually find out what was inside I realized it wasn’t for me. It was difficult, but I had to man up and walk away from that situation. I’m grateful that it happened the way it did because it taught me more about the industry. No matter how big your heart may be, you just can’t trust everyone. You have to sometimes rely on yourself because people are going to let you down. It’s just human nature.

The greatest thing about my “setback” was being able to record many songs but also linking up with platinum producer Spec Turner and songwriter T. Michaels. I was able to actually formulate my particular sound and stay true to myself. I feel we all need setbacks because it’s God’s way of asking us, “How bad do you really want this?”

What are some things artists need to be careful of?    
Artists need to be careful of who they associate themselves with. Not everyone is on your team. It is up to your spirit to determine who is for you and who isn’t. Make sure that the people you rock with are really down for you. Some people easily become jealous when they see good things going for you.

It’s true. This is an industry where you have to keep business separate from friendships. Everyone is not your friend. As soon as you mix the two you, it can be very detrimental to one’s career. Not only does good decision making become harder but you also make yourself a target for disaster. Choose your friends wisely.

What suggestions do you have for other artists like yourself?
Protect yourself. I cannot stress this enough. Get your music copyrighted. Obtain an attorney if you can afford one. There are always people waiting for you to slip up. Stay ahead of the game. Another important thing is artists cannot be afraid to make sacrifices. And I mean it in aspects of not only money but time. If you really want to be in this industry you will do whatever it takes.

As a Georgia State student it was difficult to balance school and music, but I had sleepless nights because I would be in the studio one night and have an exam the next day. Lastly, you must have faith. You better believe in yourself because no one else will. Make a blueprint for the gold mine you seek. Make goals and achieve them!

What is one of your favorite ways to promote yourself and your music?
I really like YouTube because one can reach out to the world on a broader scale. I am able to communicate with people in Nigeria all the way to places such as Romania. It really is amazing. I also love doing shows because it is the traditional way to expose people to my music. You never know who might pop up at your shows. That’s the exciting part. Greg Street even showed up at one of my shows.

I usually come to my show with a group of my friends and pass out flyers before and after the show. Before the show is to get them to pay attention to me on stage and after the show is so they can remember to check out my music. My favorite part of the show is being able to talk to fans after the show. Fans are people too and they know music better than you think. They provide me with their opinions on what they liked and didn’t like. That’s the how I grow as a performer.

Where can people visit you?
You can visit me on my Facebook fan-page www.facebook.com/olumuzik or at soundcloud.com/olu_music. I update my information weekly and post notifications of upcoming shows and events.

If you wish to reach out to me about anything contact me via Twitter or Instagram, @TheRealOlu. I am very responsive on social networking sites.

Don’t forget to download the single Beggin For More now available on iTunes, CD baby, Amazon, Rhapsody, and much more!


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