Check out the new song from Sushi Lor – Take It Down
Tell us about where you are from and how you got to this position today.
Grew up in the city of Milwaukee, Wisconsin since I was two years old. Due to the neighborhood, I was surrounded by the hip hop and rap music scene that started its invasion on me. Entering high school, I decided to bug in and see what the music industry was really all about.
The name “Sushi” was given to me by an accidental mispronunciation of my real name, Soua Lor, at the beginning of my freshman year in high school by a girl in my art class. I took a word that was obnoxiously thrown at me and made a reputation out of it.
Standing strong today in the music industry as a Hmong Asian American female is definitely a tough role to play, yet so easy to pursue. I’ve been a recording artist since 2007 and also a disc jockey in 2011, as well as other promotional positions. It feels good to be so versatile in a competitive world today. I’ve experienced a lot and only have a bright future to look forward to.
Tell us more about the current song you are promoting to everyone.
People listen to music that they can relate to. I decided to push an R&B joint, an indirect market. As much hardship as we go through in our lives, we will always be wandering around until we find that special someone. Sexual activities then follow, which makes this song “Take It Down” perfect for the moment.
Tell us about one of the hardest challenges you had to face in the industry?
Gender plays a factor in the game. It’s a matter of your overall image and how you want to be approached that will determine how others will treat you. My very first single was called “Boss” which gave away the mentality of Miss Independent. As time went on, the factor of gender wasn’t a blocker for me anymore toward whatever my goals were because of the how high standards I placed myself.
What was one of the biggest set backs in your career and how did you bounce back?
As I started dj-ing, I was so focused on that one aspect of mixing music that I was procrastinating on vocally making music. You need to balance everything out. At the end, I’ve realized that becoming a DJ has made me a better rapper.
What are some things artists need to be careful of?
Copyrights, copyrights, copyrights. Up to this day, people still do not understand that this is a business. You either play smart and can easily get money for your work or play dumb and get sued for thousands.
What suggestions do you have for other artists like yourself?
Stay humble. Your career and reputation will grow, but do not let that change who you are. Money will come. When you have the people’s respect, put it in a jar and run with it.
What is one of your favorite ways to promote yourself and your music?
As an independent artist, the best way to promote yourself is self-promotion. Attend events and talk to people, yet keep the distance. Putting on a Hollywood attitude will not get you anywhere. The more work you put in for yourself, the more others see the effort and will just maybe help support.